Outdoor

Reasons to go outdoors:

Unavoidable - everyone who leaves the house is exposed to Outdoor advertising. Unlike any other medium, you don't have to "turn it on", "tune in", "dial it up" or "turn over the page" to see it. It's just there. . . and it's free.

Consumer friendly - it sits easily with what consumers are doing when they're out and about. Outdoor is engaging and impactful, whilst other media can be unwarranted and unwanted.

Growing - people are out and about more, especially the younger more affluent groups. More people are seeing Outdoor advertisements.

Diverse - the range of available opportunities is vast - from huge high impact banners, special builds and large format roadside billboards right through to advertising opportunities at stations, in trains, bus shelters, on taxis, buses, in leisure centres, on plasma screens and postcards, and in shopping malls and supermarkets. Consumers can be reached as soon as they step out of their home right to the very point of purchase.

Improving - constantly investing to improve the quality of the plant. Raising the overall standard (e.g. illumination) increases the audience delivery.

Adaptable - as a flexible communication tool it is unrivalled. It can be used very effectively to target specific audience groups in discreet geographic locations.

Innovative - the outdoor industry is constantly introducing fresh ideas. In addition to introducing new formats it is eager to involve itself with new technology. Be it digital, sound or even intriguing smells - if it helps our customers talk to their customers in new and exciting ways then we'll be there.

Media-Agent can plan and purchase media for all outdoor activity best suited to your objectives. We can also recommend other forms of outdoor media such as sponsoring of events, merchandising and promotions.