Direct Marketing

W. John – VP Direct Marketing

We start by truly understanding our clients' objectives. Then we translate that knowledge into direct marketing campaigns that are precisely targeted and get results. Our experience includes: response print, direct mail, electronic media, lead generation, list analysis, database management, loyalty programs, relationship marketing and fulfilment strategies. All are designed to break through the clutter, evoke a response and convert leads to sales. After all, a direct marketing plan is only as good as the sales it generates. We recognised some time ago that the very nature of a direct selling business model demands a media service that delivers objectives at a price which generates a profit. It's that simple.

Reach and frequency, brand tracking and rate card discounts are all secondary issues. What is important? Results. Media-Agent can help identify your best customers and prospects, and then design programs that reach them directly and get them to respond immediately.

Because of our extensive experience with database marketing, we can help you measure customer acquisition costs, calculate break-even points for direct response campaigns, identify high-profit customer segments, and monitor your overall return on investment. Our in-depth understanding of offer development, list selection and list buying ensures the success of our direct marketing programs.

Use our direct marketing services to get a competitive edge:

• Customer profiling
• Lead generation and lead conversion programs
• List, package and offer test design and tracking
• List evaluation and selection
• Creative concept development
• Database management
• Sales promotion
• Back-end analysis
• New media