USA

The US has the largest and most technologically powerful economy in the world, with a per capita GDP of $43,500. In this market-oriented economy, private individuals and business firms make most of the decisions, and the federal and state governments buy needed goods and services predominantly in the private marketplace. US business firms enjoy considerably greater flexibility than their counterparts in Western Europe and Japan in decisions to expand capital plant, to lay off surplus workers, and to develop new products. At the same time, they face higher barriers to entry in their rivals' home markets than the barriers to entry of foreign firms in US markets. US firms are at or near the forefront in technological advances, especially in computers and in medical, aerospace, and military equipment.

Americans are the heaviest television viewers in the world, and the average time spent in front of the screen continues to rise, hitting five hours a day. Despite the importance of TV, the reach of radio is still impressive. Besides the 10,000 commercial radio stations, the United States has approximately 700 public radio stations. The average American spends about eight hours a day with the print and electronic media

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