Portugal

Portugal is a founding member of NATO and entered the EC (now the EU) in 1986. It has a homogeneous Mediterranean ethnic group, with some citizens of black African descent. Portugal has become a diversified and increasingly service-based economy since joining the European Community in 1986. Over the past decade, successive governments have privatised many state-controlled firms and liberalized key areas of the economy, including the financial and telecommunications sectors. Economic growth was above the EU average for much of the past decade. GDP per capita stands at two-thirds that of the Big Four EU economies.

On average each Portuguese watches 3 hours and 30 minutes of TV per day. Television continues to concentrate the major slice of advertising revenues (around 47%), followed by press and radio (around 7%).

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