Germany

As Europe's largest economy and most populous nation, Germany plays a key part in the continent's economical, political, and defence organizations. Germany is an affluent and technologically powerful economy - the fifth largest in the world. Corporate restructuring and growing capital markets are setting the foundations that could allow Germany to meet the long-term challenges of European economic integration and globalisation, particularly if labour market rigidities are further addressed.

Germany has one of the biggest and most prolific media industries in the world. Its radio and television deliver high-quality journalism. A quarter of the German population subscribes to cable TV. The country has one of Europe's highest response rates to ads. As many as one in five people are regular online shoppers. With a 48% share of the advertising market, the print sector retains its traditional position as Germany's leading advertising medium. Around 370 newspapers and 780 general interest magazines are published in the country.

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