Switzerland

Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment, a highly skilled labour force, and a per capita GDP larger than that of the big Western European economies. The Swiss in recent years have brought their economic practices largely into conformity with the EU to enhance their international competitiveness. Switzerland remains a safe haven for investors, because it has maintained a degree of bank secrecy and has kept up the franc's long-term external value. Unemployment has remained at less than half the EU average.

Since Switzerland is a multilingual country, the Swiss Broadcasting Corporation has the obligation to produce and disseminate radio and television programmes in all 3 official languages - German, French, Italian and Romansh. 24% share of the whole advertising market goes to TV, and 57% is absorbed by print media. Radio has a share of merely 4%.

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